July marks the beginning of our second ReThink Your Drink campaign, which promotes choosing water over sugary beverages like pop, sweetened tea, and sports drinks. The campaign incorporates our travelling ReThink Your Drink display, online resources and information, and a media campaign in order to promote healthful choices to Buffalo County community members and assist them in making those choices. You can find all of those resources here.
The ReThink Your Drink display has traveled across the state, showing up at health fairs, businesses, schools, and more. It was at the Kearney Area Children’s Museum July 19th and will be on display at the Buffalo County Fair. The display includes statistics on sugary drink consumption, example drinks and their sugar content, a model of 5 lbs. of fat, and an interactive challenge to match sugar amounts with their respective beverages. The display was funded by a grant from Blue Cross Blue Shield and the University of Nebraska at Kearney’s Human Performance Lab.
Our ReThink Your Drink video has already started playing at local movie theaters and is available to watch here. It is accompanied by public service announcements on radio and television, billboard messages, online messages, and more.
Activate Buffalo County is a community coalition powered by Buffalo County Community Partners that seeks to create awareness, advocacy, and excitement about physical activity and the importance of designing our community for active and healthy lifestyles.